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03 August 2013 —
20 October 2013

Matt Ellwood and Yoon Tae Kim

Matt Ellwood and Yoon Tae Kim, 2013. Photo by Sam Hartnett.


Auckland-based artists Matt Ellwood and Yoon Tae Kim collaborate to investigate the influence of branding in the concrete jungle for the latest Te Tuhi Billboard project. Brand recognition is one of the most visually dominating aspects of the urban commercial environment. Multinational franchises have made an exact science of using marketing and design to lure customers. By censoring the branding of well known fast-food outlets, the artists de-mystify the design strategies and reveal the underlying formalist logic that such businesses adhere to.

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