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A
platform
for
contemporary
art

21 June 1996 —
21 July 1996

Selling New Zealand: 30 Years of New Zealand Television Advertising

Selling New Zealand: 30 Years of TV Advertising, 1996 (installation view).
Selling New Zealand: 30 Years of TV Advertising, 1996 (installation view).
Selling New Zealand: 30 Years of TV Advertising, 1996 (installation view).
Selling New Zealand: 30 Years of TV Advertising, 1996 (installation view).
Selling New Zealand: 30 Years of TV Advertising, 1996 (installation view).
Selling New Zealand: 30 Years of TV Advertising, 1996 (installation view).

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TV commercials have been called ‘the official art of capitalism’. Selling New Zealand is the title of a curated exhibition of commercials that have marketed, shaped, reflected and contested New Zealand identity.

The show focuses on the commercial as a spectacular intersection of entertainment value, formal aesthetic and cinematic consideration, and market forces and wider cultural imperatives.

The commercial is an art form that effectively markets, shapes, reflects and challenges New Zealand identity. Even so, commercials are generally regarded as low culture and, as such, beneath the dignity of art galleries. However, it is the contention of Selling New Zealand that moving images - commercials especially - deserve to be recognised as key influences on our culture.

Press

→ Ad display aims to boost awareness, Howick & Pakuranga Times, 27-06-1996
→ TV ads latest gallery offering, Eastern Courier, 28-06-1996

All exhibitions are currently offsite due to disruptions caused by the Pakuranga Eastern Busway construction. The building remains open for classes and other activities. 21 William Roberts Road, Pakuranga, is the best address to enter into navigation apps to guide you to the free parking at our door.

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