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contemporary
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21 June 1996 —
21 July 1996

Selling New Zealand: 30 Years of New Zealand Television Advertising

Selling New Zealand: 30 Years of TV Advertising, 1996 (installation view).
Selling New Zealand: 30 Years of TV Advertising, 1996 (installation view).
Selling New Zealand: 30 Years of TV Advertising, 1996 (installation view).
Selling New Zealand: 30 Years of TV Advertising, 1996 (installation view).
Selling New Zealand: 30 Years of TV Advertising, 1996 (installation view).
Selling New Zealand: 30 Years of TV Advertising, 1996 (installation view).

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TV commercials have been called ‘the official art of capitalism’. Selling New Zealand is the title of a curated exhibition of commercials that have marketed, shaped, reflected and contested New Zealand identity.

The show focuses on the commercial as a spectacular intersection of entertainment value, formal aesthetic and cinematic consideration, and market forces and wider cultural imperatives.

The commercial is an art form that effectively markets, shapes, reflects and challenges New Zealand identity. Even so, commercials are generally regarded as low culture and, as such, beneath the dignity of art galleries. However, it is the contention of Selling New Zealand that moving images - commercials especially - deserve to be recognised as key influences on our culture.

Press

→ Ad display aims to boost awareness, Howick & Pakuranga Times, 27-06-1996
→ TV ads latest gallery offering, Eastern Courier, 28-06-1996

The gallery is closed for install from 29 January 2023.

Our next exhibition Who can think, what can think curated by Bruce E. Phillips will open 18 February 2023.

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