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07 March 2015 —
12 July 2015

Bryn Roberts:
Why Can’t We Eat the Sun?

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Bryn Roberts' Te Tuhi Billboard triptych Why Can’t We Eat the Sun? advertises assorted whole foods in imagery laden with the visual language of health food marketing. By being devoid of branding or commercial agenda, the imagery aestheticises nourishment while resisting the corporatisation of lifestyle trends. The phrase"'your body, flood with nutrients", adapted from the tagline of a popular food blog, subverts the didactic original, turning it into a poetic, flowing affirmation. The work's title references well-known remarks by food intellectual Michael Pollan and trends in supplements that continue to seek ever purer sources of essential nutrients.

 

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Nutrient evangelicalism or ironic demurral -  John Hurrell

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